How to cash in with customer loyalty programs on your mobile wallets

 Mobile wallet payment has certainly become the most preferred mode of payment for tech-savvy millennial and Gen Z. According to a report, as much as 67% of the millennial are using mobile wallets.


It’s also interesting to note that nowadays, the applications of mobile wallets are not only limited to making payments. With mobile wallets evolving with time, the customer’s expectations from it have also increased rapidly.

This is the reason why customers want more than the speed and convenience at which mobile wallets can make their payments for medicine, coffee, or airlines tickets. Now, they desire that all their retail rewards balances, airline miles, and other loyalty point to be incorporated in their mobile wallet.

This latest desire or demand of the customers is already met by some big names like Starbucks, Wyndham, and Walgreens which are offering customers with rewards for each time they make payments from their mobile wallets.

More and more customers are now using their mobile wallets for gaining loyalty rewards as shown in the below graphic which shows diverse adoption of mobile wallet by the customers.



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