Mobile wallet marketing: A foolproof way of driving customer loyalty and engagement

 What’s your definition of a successful mobile wallet? Your answer might be something like this – a mobile wallet which makes payment easy, fast, and secure by leveraging state-of-the-art technologies and cutting-edge features.


This definition is absolutely right. However, one must understand that only those mobile wallets taste the success which manages to achieve higher adoption. And you would agree that when it comes to wider adoption of any product or service then cutting-edge technology takes the backseat.

And this is quite evident from the success of popular mobile wallets such as Android Pay, PayPal, Samsung Pay, etc. There’s no doubt that these wallets were empowered with cutting-edge tech.

However, these wallets were able to make breakthrough only because of their excellent mobile wallet marketing strategies which involve exciting surprises, engaging experiences, rewards, loyalty points, etc. In a nutshell, mobile wallet marketing is a key aspect for the success of any mobile wallet.


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